Previously, the marketing managers, used to collect information from various sources and devise plans to satisfy customers. At present, due to the vast and highly competitive market environment, it is difficult to take decisions based on the limited information as a poor decision could cause colossal losses. In order to take good decisions based on authentic information, the organizations get the help of Market research companies. The top 10 famous market Research companies in India, that aid managers in decision making are enlisted.
J N Godinho Made by: Executive Summary 2 II. Environmental Analysis 3 IV. Competitor Analysis 16 IX. Market Segmentation 17 Executive Summary We identified Bajaj Auto as the marketing company of our choice for the following project. Bajaj Auto group was founded in the year and has been among the front-runners in the motorcycle industry ever since.
This very fact talks volumes about the company since only the best if firms survive such a long time at the top.
During the 60s, 70s and 80s there was a year waiting period for its products. The company only had to produce its quota. Marketing or sales was not too much of an issue for them. However the firm faced a major crisis in the 90s and the early years of the new century due to increased competition from both foreign and domestic markets.
However Bajaj came out only stronger with the competition and hardly depended on foreign help on this account. And the product, which did this turnaround possible, was Pulsar.
Pulsar is exemplifies the fighting spirit of Bajaj. It is a classic example of an Indian company of the pre-liberalization era, adapting itself to the changing scenario and coming out on tops.
Another interesting fact is how liberalization and embracing the change can work wonders for a firm, which was one of the most sceptical of liberalization policies of the Indian government. The following project is a detailed marketing analysis of the product Bajaj Pulsar and its variants in two-wheeler market.
Then we go on to analyze the consumer behaviour for Pulsar regarding purchase, decision making and buying roles.
The third section focuses on the competitor analysis of Bajaj Pulsar, their various strategies and the market segmentation of the market. Bajaj Auto produces and exports automobiles, scooters, motorcycles and auto rickshaws. The company has changed its image from a scooter manufacturer to a two-wheeler manufacturer.
Its product range encompasses scooterettes, scooters and motorcycles. Its growth has come in the last four years after successful introduction of models in the motorcycle segment. Initially the market included two segments, first segment consisting of the 2 stroke scooters and the other segment comprising of the bullet motorcycles and its variants.
Till the late s the two wheelers market was dominated by Bajaj scooters almost establishing a monopoly in the market. But the rapidly expanding market of motorcycles in India presented a headache for the Bajaj scooters but also provided an opportunity for Bajaj to diversify its range of products.
As a result Bajaj entered the motorcycle market in a joint venture with Kawasaki. Initially their focus was on low priced fuel efficient bikes only. The initial models launched saw lukewarm response across the nation.
Sports bike segment of Indian automotive sector was left untouched till when Hero Honda launched CBZ model and it turned out to be a success in the urban areas.
Bajaj following a split with Kawasaki launched its first bike, a highly fuel efficient model but it failed to generate the necessary ripples in its segment.
As a result the company was in throes of a slump. At the time when India was riding on cc bikes, Pulsar was launched with two variants; cc and cc, stirring the entire two wheeler market and the rest is history.
Changed preference of Indians from cc bikes to larger ones,strong base with customers,single handedly managed to keep Japanese on their toes 2. Combined with the DTS-i Digital Twin Spark-ignition technology which maximizes combustion to deliver enhanced power and superior mileage with low emissions, the Pulsar LS has one of the most efficient production engines ever.
High performance products across all categories. It also delivers an impressive mileage of Industry ET Analytics Reports Listing - attheheels.com: Get the access to the thousands of Auto Industry's Market Research Reports, Financial Reports and White Paper.
This report studies Three-Wheel Passenger Carrier in Global market, especially in North America, China, Europe, Southeast Asia, Japan and India, with production, revenue, consumption, import and export in these regions, from to , and forecast to The first project was a market research project to find the customer satisfaction index' after they receive the after sales service, which was done through surveys filled by customers at the dealerships, parking lots etc.
for 5 dealers in Delhi. Nov 18, · The average salary for TVS Motor Company employees is Rs K per year. Visit PayScale to research TVS Motor Company salaries, bonuses, reviews, benefits, and more!/5(15).
The global electric motor market is projected to reach $, million by at a CAGR of % from to The electric motor industry is projected to reach million units by the end of at a CAGR of %. North America was the highest revenue contributor in accounting for around 35% share.
Fundamental analysis of TVS Motor Company Limited-Equity Research Report based on future prospects, current price, ratio analysis of profitability, ROCE, ROE, and debt-equity.